Intel - SuperCOM Event Management

Challenge

The kiosks within the Intel ICG booth are designed to function as lead-generation units that record users' email addresses and product interests. For users, the kiosks imply a deeper dive for product information and the ability to learn more, while interest is peaked, about technologies displayed on the booth wall.

The placement and appearance of the kiosks within the booth will make them objects of interest for booth visitors intrigued by the displayed products. Because visitors will treat all booth elements as part of a singular experience, it is important that the kiosks mirror the overall look of the rest of the booth. The kiosks' appearance and ease-of-use should connect them to the demo stations, wall display, and lead retrieval stations with look, feel, and functions that are complimentary to other elements.

Kiosk users will be using the stand-alone units in the midst of a booth with traffic that sits in a trade show with additional auditory and visual stimuli. In busy environments, users' perceptions of the time they spend on the kiosk and even on each kiosk screen will be heightened so that a short period of time will seem much longer to the participant. Hence, the kiosk user-experience should be constructed of visually relevant items needed to make a connection with the technologies, short pieces of copy, easy navigation, and no more than two levels of navigation to access all content about a product.
 

Solution

The flash-based client was an extension to the previous build of the ICG Event Management Project. The prototype was designed to pull item descriptions and resource links to content dynamically from the event server each time the client was loaded on client computers. The interface was then displayed on 19 inch touch screen LCD monitors and provide instructions for event attendees.

Upon collecting attendee contact information and interests the information was disseminated to different Intel and vendor companies to provide further information and marketing opportunities. Post event we sent out follow up emails thanking the attendees for attending the SuperCOM event and providing links to additional information on the subjects they were interested in.
 

Results

The solution was very successful, the client stated that they had many complements on the system during the event and from the Intel department representatives. We were scheduled to continue the development of the system and build administrative and setup services. However, I moved on to a new employer during the analysis phase of the project.
 

Robert's Thoughts

This was a great opportunity to learn XML based remoting using Flash. I also learned more about Object Oriented component scripting in flash for the XML objects and GUI components.