1. Work
  2. Work by Industry Research and Analysis

Work by Industry Research and Analysis

Industry Research and Analysis

Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:

  • Macroenvironment
    • economy
    • government
    • law
    • technology
    • ecological
  • Market analysis and competitor analysis
    • market definition
    • market size
    • market segmentation
    • industry structure and strategic groupings
    • Porter 5 forces analysis
    • supply chain
    • competition and market share
    • competitors' strengths and weaknesses
    • market trends
  • Consumer analysis or marketing research
    • nature of the buying decision
    • participants
    • demographics
    • psychographics
    • buyer motivation and expectations
    • loyalty segments
Title Status Start Date End Date Company
Common Wealth Bank - Super Annuation Choice Canceled 03/18/1999 04/19/1999 Common Wealth Bank
Deutche Bank - Prototype Canceled 01/19/1999 03/27/1999 Deutsche Bank
Communi(k) - RSS Retail Prototype Canceled 09/03/1998 03/23/1999 Communi(k)
Manulife Finanical - 401(k) Training Completed 05/05/1998 06/08/1998 Manulife Financial
Surplus Direct - Hummer Give Away Campaign Completed 02/11/1997 03/06/1997 Surplus Direct
Surplus Direct - Joystick Advertising Campaign Completed 09/16/1996 11/12/1996 Surplus Direct
Surplus Direct - Internet Advertising Manager Completed 09/09/1996 11/17/1997 Surplus Direct
Surplus Direct - Animated Greeting Campaign Completed 09/03/1996 11/12/1996 Surplus Direct