Work by Marketing Technology Strategist

Marketing Technology Strategist

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Basic theory:

  1. Target Audience
  2. Proposition/Key Element
  3. Implementation
Title Status Start Datesort ascending End Date Company
The Mighty Guild - Corporate Website V3 Ongoing 02/20/2017 The Mighty Guild Co.
Mighty Portals Ongoing 02/15/2017 The Mighty Guild Co.
Euphoria's Art Deco Store Ongoing 12/05/2016 Euphoria's
The Mighty Guild - Business Strategy Ongoing 11/09/2015 The Mighty Guild Co.
The White House - Blog media integration Completed 06/05/2015 06/24/2015 The White House - Executive Branch
Fox Broadcasting Company - Technical Consulting and Development Support Completed 06/18/2014 10/25/2014 Fox Broadcasting Company
Virginia Tax Authority - Technical Architecture, Consulting, and Training Completed 04/08/2014 03/01/2015 Virginia Tax Authority
Whole Foods - Platform and Team Consulting Canceled 03/15/2014 05/01/2014 Whole Foods
National Assocation of Realtors - Content Migration and Systems Integration Canceled 11/05/2013 02/04/2014 National Association of Realtors
Chicago Council on Global Affairs Business and Technology Consulting Completed 06/25/2013 09/17/2013 Chicago Council on Global Affairs
Clark University CMS Analysis Completed 05/01/2013 09/03/2013 Clark University
Sun Chlorella - Drupal Conversion Completed 10/19/2011 04/15/2013 Sun Chlorella
Buccella E-commerce/Marketing Portal Completed 10/05/2011 10/18/2011 Buccella Winery
Tektronix - Enterprise Drupal Development Completed 02/09/2011 09/14/2011 Tektronix
Tektronix - Enterprise Drupal Strategy Completed 09/08/2010 09/15/2011 Tektronix
CRC Health - Enterprise Deployment and Management Strategy Completed 08/03/2010 10/15/2010 CRC Health Group
City of Sherwood - Meeting Resources Management Completed 07/20/2010 10/19/2010 City of Sherwood
City of Sherwood - Media Management Solution Completed 06/08/2010 08/05/2010 City of Sherwood
Robertfoleyjr.com Drupal 6 Completed 05/19/2010 01/04/2011 Robert Foley Jr Consulting
Tektronix - Enterprise Business Object Analysis Completed 05/18/2010 08/31/2011 Tektronix