Work by Industry Research and Analysis

Industry Research and Analysis

Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:

  • Macroenvironment
    • economy
    • government
    • law
    • technology
    • ecological
  • Market analysis and competitor analysis
    • market definition
    • market size
    • market segmentation
    • industry structure and strategic groupings
    • Porter 5 forces analysis
    • supply chain
    • competition and market share
    • competitors' strengths and weaknesses
    • market trends
  • Consumer analysis or marketing research
    • nature of the buying decision
    • participants
    • demographics
    • psychographics
    • buyer motivation and expectations
    • loyalty segments